Our organization’s core competencies are focused on satisfying client needs or preferences in order to achieve maximum returns. This is achieved through organization-level strategies. Organizational level strategies detail actions taken to provide value to clients and gain a competitive advantage by exploiting core competencies in specific, individual product or service markets. Organizational-level strategy is concerned with a firm’s position in an industry, relative to competitors and to the five forces of competition.
Three generic strategies that helped Secure SoftTech as an organization to establish as a competitive advantage over industry rivals are as follows:
1. Cost of Operation
Secure SoftTech competes for a wide range of customers based on price. Price is based on our internal efficiency in order to have a margin that will sustain excellent returns and cost to the customer as well as our organization. This is working successfully as our products/services are standardized, and can offer the lowest price. Continuous efforts to lower costs relative to competitors is making Secure SoftTech a successful cost leader.
2. Differentiation
Secure SoftTech differentiates from our competitors by the unique features and characteristics of our organization’s products/services, rather than just by offering the lowest price. This has been achieved by high quality, features, high customer service, rapid product innovation, advanced technological features, image management, and so on.
We create value by:
Sustainability – Creating barriers by perceptions of uniqueness and reputation, creating high switching costs through differentiation and uniqueness.
3.Using an Integrated Low-Cost/Differentiation Strategy
Our strategy has made us withstand the professional services business and helped us in the global presence. This helped us to see improvement in our ability to:
We create value by:
More effectively leverage core competencies across business units and product lines, enabling us to produce products with differentiated features at lower costs.
Secure SoftTech enhances performance with strategic IT consulting and analysis.